Tuesday, August 16, 2011

One New Experience Each Week - Singapore Sling @ Long Bar

Singapore Sling @ Long Bar, Raffles Hotel

From Wikipedia:
"The Singapore Sling is a cocktail that was developed sometime before 1915[1] by Ngiam Tong Boon (嚴崇文), a bartender working at the Long Bar in Raffles Hotel Singapore. The original recipe used ginCherry HeeringBénédictine, and fresh pineapple juice, primarily fromSarawak pineapples which enhance the flavour and create a foamy top."

I am not a big fan of cocktail, but being a Singaporean, I felt that I should try the "original" Singapore Sling. It wasn't fantastic, the price is too expensive (S$30.60 - US$25.50), and the environment is quite nostalgia though. Well, the price is for the history and heritage.

I was wondering what is the worth of this history and heritage. Based on the statistics provided by the bartender, the average monthly glasses of Singapore Sling served is 14,571, hence, the total monthly revenue is S$445,885 and the annual turnover is S$5,350,628.

That's a very profitable business... as I have not considered other drinks and food, the cost is negligible, the cost of labor is low (less than 10 pax & made up of some Filipino). Well, this will be the first and last time I am contributing to the figures. 

1 comment:

ssumin said...

The most disappointing thing is that they don't make it fresh in front of you. Just poured from a jug.